Planning to spread some cheer this holiday season? Focus on community during the holidays and purchase a one-of-a-kind creation from your local small business. By doing so, you’ll be giving a gift that keeps on giving—local economic prosperity.
Did you know that for every $100 you spend at locally owned businesses, $68 stays in the community, compared to just $43 when you shop at a national chain? Or that the country’s 31.7 million small businesses create two out of three new U.S. jobs annually?
So, when you shop locally, you’re not only putting your hard-earned dollars to work in your community. You’re supporting the engines that fuel our national economy.
Independent, community-serving businesses typically consume less land, carry more locally made products, and create less traffic and air pollution, so it’s good for the environment too.
And locally sourced goods and services like those found in Minnesota, Arizona and Florida are often crafted by local artisans and are exclusive to our region, making for memorable gift-giving during the holidays and beyond.
If you prefer your gifts without a shiny bow, gift an “experience” to an outside concert, pick up a meal from the local family-run restaurant, or host an intimate party with a few friends and family. These memory makers are a great way to stay connected as we adjust to the new normal and continue to support small businesses and help sustain the local economy.
Post a picture or video of your favorite locally sourced product and share it on social media as inspiration for others.
Better yet, continue the movement beyond the holidays. Show support for entrepreneurs and small businesses throughout the year by shopping locally and encouraging your friends and neighbors to do the same.