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Woodworking Firm Adapts to Market Changes

Podcast recorded: November 30, 2020

Nicole Kenefic's career has gone against the grain. She became a business owner at a young age, and is succeeding in a male-dominated industry – woodworking. Learn how she has led KDA Furniture & Interiors through pandemic-related changes, including flexible working arrangements and online meetings with customers.

Lessons Learned

  • Open communication with clients about delivery dates, which can slide due to supplier issues, is important to earn trust and satisfaction.
  • Customer loyalty, leading to repeat business, is especially important during the pandemic. With less money spent on advertising, businesses are nurturing existing relationships.
  • Customers are more agreeable to virtual meetings, rather than in-person visits, due to the pandemic. It’s no longer considered a fallback option because businesses are comfortable with the technology.
  • Some industries, such as medical, remain strong customers for woodworking firms despite the pandemic economy.

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