How A Stearns Financing Relationship Turned Into a Friendship


How A Stearns Financing Relationship Turned Into a Friendship

Mike and DeNae Hiltner didn’t have a lot of believers when they were looking for franchise financing options in 1999.

 The Hiltners were starting a Great Harvest Bread Co. store and were looking to purchase land to start the business in the St. Cloud (Minnesota) area. Initially, finding financing wasn’t easy for them.

But after some searching, the Hiltners found Stearns Bank and Vice President/Senior Lending Officer Tom Ethen.

“Stearns Bank believed in us when many other institutions did not,” DeNae said.

DeNae sat down to answer a few questions about what it’s been like working with Stearns Bank for the past 18-plus years and how the Hiltners’ franchise financing relationship with Tom has evolved into a friendship.


Q: Was there any particular time or moment when Stearns Bank really stepped up to help you, especially when you were searching for franchise financing options?

A: Stearns has always stepped up to help us whether it was financing equipment purchases or helping us with building additions and remodels.


Q: How does Stearns Bank compare to other financial institutions you have worked with?

A: We have a personal relationship with Tom and Stearns Bank. They were willing to take a chance on us when others were not. Other banks have tried to earn our business but we are very loyal to Stearns Bank and appreciate their high level of service.


Q: What’s the best part about working with Tom Ethen and Stearns Bank?

A: They are local, professional and just a phone call away. They provide phenomenal customer service and provide fast decisions.


Q: Why did you decide to choose Great Harvest Bread Co. as your franchise?

A: How can you not love the Great Harvest mission statement of “Be loose and have fun! Bake phenomenal bread. Run fast to serve others and give generously?” It was a pretty easy decision for us.


Q: What’s it been like maturing as a business over the past two decades?

A: We have learned that we have to be able to change and adapt to the times and to our customers’ needs and wants. We are currently adding seating and are expanding our sandwich menu to include grilled paninis. We are grateful for a loyal customer base that supported us during a pretty long recession.


Q: What food item do you recommend a customer tries for the first time when they enter Great Harvest?

A: A free slice of warm bread from our breadboard or Tom’s favorite: Cinnamon Chip Cream Cheese Scones.


Q: How are you going to celebrate paying off your financing in a few years?

A: A huge party in the bakery with our past and present employees, family and friends – and Tom Ethen. We did a lot of the build-out work ourselves along with the help of many others. It will be great to celebrate with all of them. We envision a disco ball and a lot of dancing!


This type of customer success story is what makes it all worth it for Stearns Bank. We work hard to get the job done so our franchise financing customers’ dreams come true.





Topics: Franchise

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